Every December, the Swedish Language Council (a government-funded group that regulates the Swedish language) releases a list of new words that have entered everyday speech but do not appear in any dictionary.
Last year, the list included words like emoji, referring to the picture emoticons, and kramtjuv, translated as "hug thief," meaning a pickpocket who hugs a person in order to mug them.
It also included the word ogooglebar the Swedish equivalent of "ungoogleable."
The Council defined the "ungoogleable" as something "that cannot be found on the Web with a search engine."
Google didn't like that.
Google wanted the definition to be amended to, roughly: something that cannot be found on the Web with the search engine Google, a registered trademark of Google, Inc., although how could something ever not be found via Google™, Google® can find anything; for more information, Google© "Google™," a copyright of Google®.
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